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Concept project Website

Northlight Movement Studio

Fitness studio website for a fictional small-group studio

An energetic but welcoming website for a small group fitness studio, designed to help beginners feel ready to try a first class.

Concept project: this is a demonstration website design for a fictional business, created to show the kind of website Layout Loft can build. It isn't paid client work, and Northlight Movement Studio isn't a real business.

Website mockup

Concept project: desktop homepage mockup for Northlight Movement Studio
Desktop homepage (concept mockup)
Concept project: mobile homepage mockup for Northlight Movement Studio
Mobile layout (concept mockup)

About this concept

Intended audience

Adults in the neighbourhood who want to get stronger or move more comfortably, including people who have never been to a studio and want to know what to expect before they walk in.

Design goal

Lead with the class schedule and a friendly beginner path, so visitors can go from “is this for me?” to reserving a first class in a few taps.

Look and feel: Bright sky blue with navy and pink highlights, bold headings, and large schedule cards that are easy to tap on a phone.

Proposed features

  • A weekly class schedule that can be filtered by class type and level
  • A “New here?” page that explains a first visit step by step
  • Class descriptions with the level and what to bring
  • Instructor profiles
  • A first-class sign-up that links to the studio’s booking tool
  • An FAQ covering accessibility, change rooms, and parking

Like the direction?

Tell me about your own business or idea, and we can shape a website around it.

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