Small business website checklist

1. Can people contact you?

• Your phone number and email are on every page, and the phone number can be tapped to call on mobile.
• Your contact form works: send yourself a test and confirm it arrives.
• You say where you work: your address, or the towns and region you serve.
• Your hours are listed, if customers need them.

2. Does it work on a phone?

• Text is readable without zooming, and buttons are easy to tap.
• The menu opens and closes, and every link goes somewhere.
• Nothing runs off the side of the screen.

3. Does it explain what you do?

• Within a few seconds on the home page, a visitor can tell what you offer and who it's for.
• Each main service has a clear description in plain language.
• There's one obvious next step, like "Call now", "Book", or "Request a quote".

4. Is everything accurate?

• Prices, hours, and contact details match what you tell customers in person.
• Spelling and grammar have been checked.
• Photos are your own, or you have permission to use them.
• Any reviews or testimonials are real and from real customers.

5. Can people find it?

• Each page has its own title that says what the page is about.
• Images have short descriptions (alt text) for people using screen readers.
• Your business name, phone, and website are the same everywhere they appear online.
• The site loads over https:// with no security warning.

6. Do you own it?

• The domain name is registered in your name, and you know when it renews.
• You know who hosts the site and how to make or request changes.

Want a second pair of eyes? Layout Loft builds and redesigns websites for small businesses across Ontario, using AI tools with hands-on human review. See what we do or get in touch.