Layout Loft: Websites for bolder ideas
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Concept project

Iris Vale Illustration

Personal portfolio for a fictional illustrator

A calm, gallery-first personal portfolio that lets an illustrator’s work take centre stage, and makes commissioning simple.

Concept project: this is a demonstration design for a fictional business, created to show the kind of website Layout Loft can build. It isn't paid client work, and Iris Vale Illustration isn't a real business.

Website mockup

Concept project: desktop homepage mockup for Iris Vale Illustration
Desktop homepage (concept mockup)
Concept project: mobile homepage mockup for Iris Vale Illustration
Mobile layout (concept mockup)

About this concept

Intended audience

Art directors, publishers, and small businesses looking to commission an illustrator, plus peers and fans browsing the work.

Design goal

Keep the design quiet so the artwork stands out, and guide interested visitors toward a simple commission enquiry.

Look and feel: Soft pink and sky-blue colour blocks, an elegant serif with italic accents, and generous white space around the work.

Proposed features

  • A work gallery that can be filtered by category
  • Individual project pages with short process notes
  • An about page with a short bio
  • Services and commission information
  • A commission enquiry form
  • A downloadable one-page CV
All projects Next concept: Maple & Crumb Café

Like the direction?

Tell me about your own business or idea, and we can shape a website around it.

Start your project